Shopping in Gemini: How Google’s New AI Shopping Experience Can Benefit Your Shopify Store
Google just rolled out a big update to how people shop online: Shopping in Gemini – an AI-powered shopping experience embedded directly in the Gemini app and in Search’s AI Mode. It lets users describe what they want in natural language, compare options, track prices, and even let AI complete the checkout for them via agentic checkout. (blog.google)
If you run a Shopify store, this change isn’t just “nice to know” – it’s another place where your products can be discovered, evaluated, and purchased without shoppers ever typing your brand name into a traditional search bar.
This article breaks down what Shopping in Gemini is, why it matters for Shopify merchants, and what you can do today to get your store ready.
What is “Shopping in Gemini”?
Shopping in Gemini brings Google’s Shopping Graph (data from tens of billions of product listings) directly into the Gemini chat experience. Users can: (FoneArena)
Describe what they’re looking for in plain language (e.g. “minimalist wooden desk under $300 with drawers”).
See shoppable product cards, comparison tables, prices, and retailers – all inside Gemini.
Build gift lists, brainstorm ideas, and refine results conversationally instead of using filters.
In parallel, Google is rolling out agentic checkout – AI that can: (blog.google)
Track prices for specific products/variants (size, color, etc.).
Notify users when a price drops into their budget.
With permission, complete the purchase automatically via Google Pay on supported merchants (including some Shopify stores in the U.S.).
As of November 2025, Shopping in Gemini and agentic checkout are available to U.S. users and are rolling out with merchants like Wayfair, Chewy, Quince, and select Shopify stores, with more to come. (Social Media Today)
Why Shopify merchants should care
This is part of a bigger shift: AI agents are becoming shopping assistants and buyers, not just search tools. They help users: discover, compare, decide, and increasingly buy – sometimes without ever opening your website until the very last click (or at all, in an agentic checkout flow). (BigCommerce)
For your Shopify store, this means:
A new discovery surface: your products can show up directly inside Gemini conversations.
A new conversion surface: agentic checkout can complete purchases on your behalf if your store meets the technical requirements. (ALM Corp)
You’re competing not only in Google Search results, but also in AI-driven, zero-click experiences where the assistant curates options.
If your products aren’t well represented in Google’s Shopping Graph, you’re effectively invisible to this new behaviour.
5 Ways Shopping in Gemini Can Benefit Your Shopify Store
1. Higher-intent discovery from conversational shopping
When someone asks Gemini “find me a cruelty-free skincare set for dry winter skin under $60”, Google pulls from its Shopping Graph and shows curated product options and comparison tables. (The Verge)
If your catalog is synced correctly to Google Merchant Center and optimized (titles, attributes, images, structured data), your products can appear:
Already pre-filtered by budget, style, category, and attributes.
Side-by-side with competitors in comparison tables.
At the exact moment when the shopper is actively specifying what they want.
This is warmer traffic than a generic search click – Gemini has already helped the user articulate their preferences.
2. Less friction at checkout with agentic checkout
For eligible merchants, Google’s agentic checkout can: (blog.google)
Track your product’s price/variants for interested users.
Ping them when the price hits their chosen threshold.
Complete the order via Google Pay after a quick confirmation.
How this helps you:
Lower cart abandonment – users don’t have to come back, re-find the product, and re-enter details.
More recovered demand on price-sensitive items (sales, promos, or automatic markdowns).
Higher conversion rate from shoppers who already expressed intent but weren’t ready to buy immediately.
Under the hood, this requires that your store supports guest checkout, integrates with Google Pay, and exposes accurate, real-time product and pricing data into Google’s systems. (ALM Corp)
3. Better visibility if your data quality is strong
Google’s own guidance and industry analysis are very clear: stores that invest in product data quality and Merchant Center hygiene perform better in AI-driven surfaces like Shopping in Gemini and AI Mode. (Google Support)
That means:
Complete required attributes (category, brand, GTIN, age group, gender, size, color, material, etc.).
High-quality images, multiple angles, and clean backgrounds.
Accurate availability, price, and shipping info.
Clear policy pages and trustworthy store signals.
In an AI-curated list, missing or low-quality data can be the difference between “Gemini recommends you” vs “Gemini recommends your competitor.”
4. Smarter price & promotion strategy
Because shoppers can now ask Gemini to watch a product and buy it when it hits a certain price, your promotional strategy becomes much more machine-readable: (blog.google)
Campaigns, discounts, and sales synced correctly to Merchant Center can trigger agentic checkout flows.
You can use promotions to nudge AI-driven buyers at key moments (Black Friday, seasonal campaigns, overstock clearance).
Over time, you can learn which price thresholds and promo patterns result in the most AI-assisted conversions.
Instead of optimizing only for click-through rate, you’re now optimizing for AI-assisted conversion rate.
5. Omnichannel benefits if you also sell offline
One of Google’s new features lets AI call local stores to check stock and promotions on the user’s behalf (“Let Google Call”) and then send them a summary. (The Verge)
If you have a Shopify store plus physical locations (with local inventory ads or local listings connected to Merchant Center), this can:
Drive in-store visits when items are in stock nearby.
Help customers choose between buying online vs. local pickup.
Turn Gemini into an actual concierge for your offline inventory.
How to Make Your Shopify Store “Gemini-Ready”
Here’s what you can start doing right now.
1. Connect Shopify to Google Merchant Center properly
If you haven’t already:
Install the Google & YouTube channel/app in Shopify.
Connect your Google account and Merchant Center account.
Sync your products as a feed from Shopify into Merchant Center. (Google Support)
This is the foundation that lets your catalog appear across Google Shopping surfaces – including Shopping in Gemini.
2. Fix product feed quality issues
Once the connection is in place, audit your feed for:
Disapproved or “limited performance” products in Merchant Center.
Missing required attributes (like gender/age group for apparel, which many Shopify stores overlook). (Reddit)
Poor titles (keyword-stuffed or too generic), unclear descriptions, or low-res images.
Your goal: make every important product 100% compliant and richly described so that Gemini has good material to work with.
3. Write product titles & descriptions for conversational queries
Remember how people talk to Gemini:
“Desk chair for home office that doesn’t hurt my back.”
“Gifts for a 10-year-old who likes STEM and Lego, under $50.”
Optimize your product content to match this:
Include natural-language phrases that describe use cases, problems, and outcomes (not just specs).
Add FAQs that answer typical conversational questions (e.g. “Is this safe for sensitive skin?”).
Use collections and blog posts to frame your products around scenarios (gift guides, “under $X” lists, “for [type of person]” roundups).
These signals help AI understand when your product is the right answer inside a conversation. (blog.google)
4. Prepare your checkout stack for agentic flows
If you want to be ready as agentic checkout expands: (ALM Corp)
Ensure you support guest checkout (no forced account creation).
Integrate and optimize Google Pay as a payment option.
Keep inventory and pricing synced in real time (apps that delay updates can cause mismatches).
Make sure your shipping options and taxes are predictable and machine-readable.
Even if you’re not in the first wave of supported merchants, this setup is becoming the baseline for AI-driven commerce.
5. Measure beyond “sessions” and “traffic”
As AI agents do more of the work, some purchases may:
Be completed directly through agentic checkout, or
Send users to your site already ready to pay after doing research inside Gemini.
So, shift your focus to:
Revenue from Google surfaces (Shopping, Performance Max, free listings, etc.).
Conversion rate from AI-influenced traffic vs generic traffic.
The mix of discount-driven vs full-price sales as AI plays with price thresholds. (ALM Corp)
Final thoughts (and how we can help)
Shopping in Gemini and agentic checkout are early signs of a new reality:
Your Shopify store isn’t just competing on its homepage anymore –
it’s competing inside AI conversations.
If you treat Google Merchant Center, product data, and checkout stack as strategic assets, you can:
Show up more often in Gemini’s recommendations.
Convert more of that AI-filtered demand with less friction.
Stay ahead of competitors who are still thinking only in terms of “SEO = blue links.”
If you’d like help making your Shopify store Gemini-ready – from Merchant Center setup and feed cleanup to conversion-focused product copy and AI-friendly architecture – that’s exactly the kind of work we do at abZ Global.