Shopify Development & Design Agency
Get a Shopify store that feels premium, converts better, and is built to grow.
abZ Global is a Shopify development and design agency focused on brands that treat their store as a serious business asset, not just “a template with products”.
Founder Marian Sorca has completed many Shopify projects on Upwork with a 4.9/5.0 rating, and long-term clients keep him on retainer for solving “the tough Shopify problems” other freelancers can’t fix.
We design and build Shopify stores that are:
visually on-brand
technically solid
fast and stable
and ready for the next wave of AI-driven commerce.
When Shopify Is the Right Choice
Shopify is usually the best fit when:
Your store is central to your business model
You rely on online sales and need a platform that’s stable, scalable, and battle-tested.You’re past “starter theme plus a few tweaks”
You’ve hit the limits of DIY builders and free apps and need real design, custom sections, and serious development.You want a real ecosystem behind you
Apps, themes, partners, integrations — Shopify’s ecosystem and checkout are a huge part of why it doesn’t have a real rival yet.You care about conversion and performance
Things like Shop Pay, optimized checkout, and solid infrastructure matter when you’re growing.
If we see that you’re still too early for Shopify (or that another platform is cheaper/simpler for your current size), we’ll tell you. We work across Squarespace, Webflow, WordPress, and custom apps too, so the recommendation isn’t biased.
What We Do with Shopify
1. Custom Shopify Store Design
We design conversion-focused Shopify storefronts that look and feel premium:
Layouts built around your brand, not a generic theme
Clear storytelling from hero to checkout
Strong product presentation and merchandising
Mobile-first UX for real shoppers on real devices
For luxury and high-expectation niches (fashion, lifestyle, premium DTC), we pay extra attention to visual detail and perceived quality — as we did for a European luxury clothing brand where everything needed to be pixel-perfect.
2. Figma → Pixel-Perfect Shopify Builds
If you already have a Figma design, we turn it into a pixel-tight Shopify theme.
From the European luxury clothing store project: the agency provided full Figma designs for desktop + mobile, and the final Shopify build had to match them precisely. That kind of Figma-to-live implementation is a core specialty at abZ Global.
What “Figma to Shopify” means in practice:
Recreate grids, spacing, and typography with real HTML/CSS
Handle complex product cards, hover states, and image treatments
Implement bespoke sections and blocks that your team can reuse
Keep the editor usable so you’re not dependent on a developer for every small change
Safely develop in a separate theme/sandbox, then deploy to live without downtime
3. Theme Customization & Repurposing
Sometimes you don’t need a fully custom theme — you need a seriously upgraded version of what you already have.
We specialize in:
Repurposing and heavily customizing existing themes
Cleaning up years of accumulated tweaks and app clutter
Restructuring templates and sections for clarity and conversion
Making “close enough” designs actually match your brand
As one long-term client put it, when they needed a Shopify theme repurposed and ongoing help with development “for many years”, abZ Global always exceeded expectations and handled some of their toughest Shopify challenges.
4. Performance, UX & Core Web Vitals
A slow, clunky Shopify store costs you money.
We help with:
Performance audits and theme cleanup
Reducing app bloat and unnecessary scripts
Optimizing images and loading strategies
UX tweaks that reduce friction and increase conversion
Basic Core Web Vitals improvements where realistically achievable
The goal isn’t just prettier pages — it’s faster, smoother shopping that converts better.
5. Apps, Integrations & Custom Logic
We make Shopify play nicely with the rest of your stack:
Marketing & email tools (Klaviyo, Omnisend, etc.)
Analytics (GA4, server-side tracking setups, event tracking)
3rd-party apps for search, recommendations, subscriptions, B2B, etc.
Custom scripts and small apps where the ecosystem doesn’t cover your use case
We’re comfortable working in headless/hybrid setups and in tandem with tools like Lovable for AI-assisted store scaffolding, then taking the result the last mile with proper engineering.
AI & Next-Gen Shopify Commerce
Shopify has gone all-in on AI — and so have we. Marian has written multiple in-depth guides on Shopify Magic, AI Store Builder, and how AI can increase Shopify sales.
We help you integrate AI where it actually matters:
Shopify Magic & Sidekick – make real use of native AI for content, emails, and insights.
AI search & discovery – semantic search, better results, higher search-led revenue.
AI recommendations & bundles – personalized upsells that lift AOV and LTV.
ChatGPT commerce & agentic flows – preparing your store for AI-driven shopping journeys, where assistants like ChatGPT handle discovery and checkout.
We see Shopify not just as “a store platform,” but as the backbone of AI-aware commerce over the next few years — and we build with that in mind.
Our Shopify Design & Development Process
1. Discovery & Store Audit
We start by understanding:
Your brand, positioning, and customers
What’s working (and what’s not) in your current store
Your tech stack: apps, integrations, data flows
Your growth goals over the next 6–18 months
We then recommend the right approach: new build, serious redesign, performance/UX overhaul, or a focused sprint around specific problems.
2. UX, Structure & Design
Next, we map out:
Information architecture and navigation
Core templates (home, collection, product, content, landing pages)
Product storytelling and merchandising strategy
Wireframes or high-fidelity designs in Figma (or we review your existing ones)
Everything is shaped around conversion, clarity, and trust — not just aesthetics.
3. Build, Customization & Integrations
Then we implement:
Custom or heavily customized themes
Dynamic sections and blocks your team can reuse
App setup and configuration with a focus on reliability and speed
API or custom integration work where needed
We typically develop in a separate theme or dev store, test there, then cut over to live when everything is stable.
4. Testing, Launch & Optimization
Before launch we:
Test on multiple devices, browsers, and network speeds
Run full checkout flows including test orders and refunds
Validate tracking and key events
Do a visual pass comparing the live store to Figma on key pages
After launch, we monitor and refine based on real user behavior and analytics.
5. Ongoing Support & Growth
We can stay on as your technical partner for:
Iterative UX and conversion improvements
Landing pages for campaigns and product drops
Performance tuning as you add features
Implementing new AI & automation opportunities as they make sense
Several Shopify brand owners have kept Marian on retainer for years specifically because he consistently solves new problems as they appear and lets them focus on running the business.
Why Work with abZ Global for Shopify?
Senior engineer, not just a “theme tweaker”
Marian is a senior full-stack engineer and founder of both abZ Global and Self-Manager.net, a complex SaaS built on Angular + Firebase. That product-level thinking shows up in how your store is architected.
230+ Shopify projects, 4.9/5.0 rating
Your store is in the hands of someone who’s already seen (and fixed) a huge variety of Shopify issues and edge cases.
Deep e-commerce + AI expertise
You’re not just getting a pretty theme — you’re working with someone who writes long-form guides on Shopify’s AI roadmap and how to practically use it to grow revenue.
Focus on long-term maintainability
We avoid fragile hacks, minimize app bloat, and keep your team in control of content and merchandising.
Ready to Talk About Your Shopify Store?
If you’re looking for a Shopify development and design partner who can handle both beautiful front-end design and serious engineering, let’s talk.
Tell us about your brand, your current store (if you have one), and what you want to achieve over the next 6–18 months. We’ll come back with a realistic path — whether that’s a new build, a redesign, or a focused optimization sprint.
Frequently Asked Questions
Can you work with my existing Shopify theme?
Yes. We often start with your current theme, audit it, and decide whether it should be refactored, heavily customized, or replaced. We won’t push “custom theme only” if it’s not necessary.
Can you match my Figma designs exactly?
We aim for pixel-tight implementation within the constraints of the web and Shopify’s structure. For luxury and design-driven brands, this level of detail is a standard part of our work.
Do you only work with big stores?
No. We work with serious brands at different stages — from “ready to launch properly” to “scaling and needing a stronger technical partner.” The key is that you treat your store as a real business asset.
Do you handle marketing too?
We’re primarily a design + development partner. We’ll collaborate with your marketing team/agency, implement tracking, and build the assets and UX you need, but we don’t run ads or manage campaigns.
What’s your typical budget range?
Our minimum engagement is around $1,000. New builds, serious redesigns, and complex integrations naturally go higher depending on scope.