In What Countries Is Squarespace Most Popular In? (2026)
Squarespace is used worldwide, but its “center of gravity” is very clear: it’s strongest in English-speaking, higher-income markets, and it has a few countries where it’s surprisingly dominant as a share of sites, even if the raw number of sites is smaller.
The tricky part is that “most popular” can mean three different things:
Most Squarespace sites (volume)
Highest market share (penetration)
Most Squarespace online stores (commerce adoption)
Below is a clear breakdown of all three.
1) Countries with the most Squarespace websites (by count)
Using BuiltWith-style datasets and industry summaries from 2025–early 2026, the countries with the largest number of Squarespace sites look like this:
| Rank | Country | Estimated Squarespace websites |
|---|---|---|
| 1 | United States | 3,127,900 |
| 2 | United Kingdom | 172,182 |
| 3 | Australia | 121,732 |
| 4 | Canada | 92,325 |
| 5 | Germany | 34,231 |
| 6 | Spain | 28,999 |
| 7 | New Zealand | 22,604 |
| 8 | France | 20,713 |
| 9 | Netherlands | 17,172 |
| 10 | Switzerland | 13,100 |
| 11 | Mexico | 11,339 |
What this tells you (as an agency or developer):
Squarespace is overwhelmingly US-led in total site count.
After the US, it’s strongest in the UK, Australia, and Canada, followed by a long tail across Western Europe.
Exact counts shift over time, but the distribution pattern is very stable.
2) Countries where Squarespace has the highest market share (penetration)
Volume alone doesn’t tell the full story.
Some countries have fewer total websites overall, but Squarespace makes up a larger percentage of all sites built with hosted website builders.
Countries that consistently show very high Squarespace penetration include:
New Zealand
Australia
United States
In these markets, if you randomly pick a site built on a hosted platform, there’s a high chance it’s Squarespace.
This is where Squarespace feels “dominant,” even if the absolute number of sites is smaller than in the US.
3) Countries with the most Squarespace online stores (commerce)
| Rank | Country | Squarespace stores | Share |
|---|---|---|---|
| 1 | United States | 286,350 | 76.9% |
| 2 | United Kingdom | 25,057 | 6.7% |
| 3 | Australia | 19,176 | 5.1% |
| 4 | Canada | 13,021 | 3.5% |
| 5 | New Zealand | 3,330 | — |
| 6 | France | 2,346 | — |
| 7 | Germany | 2,187 | — |
| 8 | Switzerland | 1,577 | — |
If your focus is Squarespace Commerce, the distribution becomes even more concentrated.
Based on commerce-focused datasets used in 2026 industry reports, the countries with the most Squarespace stores look like this:
RankCountrySquarespace storesShare1United States286,35076.9%2United Kingdom25,0576.7%3Australia19,1765.1%4Canada13,0213.5%5New Zealand3,330—6France2,346—7Germany2,187—8Switzerland1,577—
Commerce takeaway:
If you build or sell Squarespace e-commerce sites, the US, UK, Australia, and Canada represent the vast majority of real demand.
4) Why Squarespace is strongest in these countries
Several structural reasons explain the pattern.
English-first product and ecosystem
Squarespace’s templates, documentation, marketing, and education ecosystem are strongest in English, which naturally boosts adoption in English-speaking markets.
Premium positioning
Squarespace appeals to users who value design quality, branding, and simplicity over maximum flexibility. Countries with more solo businesses, creators, consultants, and service brands tend to adopt it more heavily.
Payments and commerce infrastructure
Squarespace Commerce adoption follows countries with strong payment processor support and smooth checkout experiences, which limits adoption in some regions.
Search interest follows usage
Search interest for Squarespace typically peaks in Australia, New Zealand, the US, Canada, and the UK, closely matching real-world usage data.
5) What this means if you’re building Squarespace sites for clients
Targeting the biggest demand markets (US, UK, AU, CA)
Focus on service businesses, creators, and small ecommerce brands
Sell custom design and custom code, not just templates
Expect higher standards for SEO, performance, and accessibility
Targeting Europe
More emphasis on localization, cookies, GDPR, and multilingual structure
Squarespace works best as a premium brand website with light commerce, not a massive catalog platform
Final takeaway
If “most popular” means total number of sites or commerce usage, the clear leaders are:
United States (by far), followed by the United Kingdom, Australia, and Canada.
If “most popular” means market share, smaller countries like New Zealand and Australia rank among the top.
Either way, Squarespace’s strength is clear: premium, design-focused markets with strong English adoption and purchasing power.