Squarespace Refresh 2025: What’s New and What It Means for Business Owners
Squarespace’s Refresh 2025 update is not about flashy redesigns. It’s about making Squarespace a more complete business platform—from building and designing a site to selling, getting paid, and being discovered in an AI-driven web.
Below are the most important updates, explained from a business owner’s perspective.
1) Faster website creation with upgraded AI tools
Squarespace is heavily improving how fast you can go from idea to live website.
Key improvements include:
Smarter AI-assisted site generation based on your industry
Conversational setup flows instead of rigid forms
AI-generated layouts, copy, and visual structure
AI-generated image and video backgrounds (some features rolling out gradually)
What this means for businesses:
Less time starting from scratch, faster launches, and fewer early-stage decisions slowing you down.
2) More advanced design control (without custom development)
Squarespace announced a new layer of design controls aimed at users who want more flexibility without switching platforms.
Highlights include:
Block-level animations and motion effects
Transform controls like rotation, scaling, opacity, and positioning
Better mobile editing and responsive control
The ability to upload and use custom fonts
Reusable sections across projects (for advanced users and agencies)
What this means for businesses:
You can stand out visually without rebuilding your site on a more complex platform or hiring a developer for everything.
3) SEO and visibility for the AI search era
Squarespace is expanding beyond classic SEO into what it calls AI Optimization.
New and upcoming tools focus on:
Scanning how your site appears in AI-powered search and discovery tools
Automated SEO audits with AI-generated improvements
Detection of site issues like broken links and structural problems
What this means for businesses:
Squarespace is acknowledging that search is changing—and is building tools to help businesses adapt without needing deep SEO expertise.
4) Beacon AI: a built-in business assistant
Beacon AI is positioned as an AI guide inside Squarespace that helps you run and optimize your site.
Planned and existing features include:
Guided setup and optimization suggestions
AI-generated product and service descriptions
AI-generated FAQs for better clarity and SEO
Smart discount suggestions
A redesigned dashboard with actionable alerts
What this means for businesses:
Less guesswork, fewer missed steps, and more “do this next” guidance—especially helpful if you don’t live in your website admin every day.
5) Domains became more business-grade
Squarespace Domains received several upgrades focused on security and collaboration.
Updates include:
Stronger domain security and access controls
Domain activity logs
Easier domain ownership transfers
Customizable domain parking pages
AI-assisted business and domain name suggestions
Support for many more domain extensions
What this means for businesses:
Better protection for your brand and cleaner collaboration when agencies, staff, or partners are involved.
6) Stronger support for service businesses and invoicing
Squarespace is clearly expanding beyond “just websites” into operations.
New and improved features include:
Selling events, experiences, and services
Improved product listing layouts
Automatic order exports to external tools
Smarter forms with follow-up questions
Recurring and scheduled invoices
Invoicing directly from the Squarespace mobile app
International invoicing features rolling out
What this means for businesses:
Fewer external tools needed to run a service-based business.
7) Payments and financial tools expanded
Squarespace is building a more complete payment and finance ecosystem.
Key additions:
Business balance accounts (availability varies by region)
Financing options
Faster payouts
Shareable payment links
Expanded availability of Squarespace Payments in more countries
Support for additional payment methods
Tap-to-pay features in the mobile app
What this means for businesses:
Improved cash flow, simpler payment handling, and better international support.
8) Commerce and scaling tools improved
For businesses selling products, Squarespace introduced several scaling features:
Automated tax calculation by region
Better order search and filtering
Improved shipping integrations
Multi-currency support via extensions
Restaurant and ordering extensions for specific markets
What this means for businesses:
Fewer workarounds as your store grows and sells across regions.
9) More automated marketing tools
Marketing tools are becoming more intelligent and connected.
Updates include:
Smarter email campaigns generated by AI
Better integration between scheduling, contacts, and campaigns
Automated follow-ups after form submissions
Planned automations based on invoices and payments
Local SEO tools rolling out
What this means for businesses:
Better follow-up and marketing consistency without adding more platforms.
10) Acuity Scheduling and Bio Sites improvements
Squarespace continues to expand monetization options beyond traditional websites.
New features include:
Better styling consistency between scheduling pages and websites
Point-of-sale features for appointments
Selling digital downloads directly from bio pages
Appointment booking and email automations tied to bio sites
What this means for businesses:
More ways to sell and convert, especially for creators and service providers.
Final takeaway for business owners
Squarespace Refresh 2025 signals a clear direction:
Faster launches with AI assistance
More design control without technical complexity
Better discoverability in a changing search landscape
Fewer tools needed to run payments, invoicing, and marketing
For many businesses, this makes Squarespace more viable long-term, not just as a starter platform.