End of WordPress page builders? Vibe code now available
It’s tempting to say that classic drag-and-drop page builders like Elementor and Divi are “finished” now that 10Web has launched Vibe for WordPress, the first AI-native vibe-coding frontend builder that lives directly inside WordPress.(10Web)
Reality is more nuanced: it’s not the end of Elementor and Divi—but it is the end of the era where drag-and-drop is the only serious way to build WordPress sites without writing code.
Let’s unpack why.
1. What Vibe for WordPress actually is
According to 10Web’s press release, Vibe for WordPress is:
An AI-native frontend builder that plugs directly into the standard WordPress backend
Built around vibe coding – describing what you want in natural language and letting AI generate and edit the code behind the scenes
Designed so you can go from prompt → layout → production WordPress site without leaving WP or relying on an external SaaS editor(10Web)
10Web frames this as a step beyond drag-and-drop: instead of manually placing sections, you explain your “vibe” and the system proposes and builds the implementation.
From their broader content around vibe coding:
You type what you want in plain English
AI generates the structure, components, and code
You iterate by talking to the system, not by dragging widgets around(10Web)
Vibe for WordPress basically turns WordPress into an AI-assisted dev environment, not just a visual page builder.
2. What Elementor and Divi have been doing up to now
For years, Elementor and Divi have owned the “no-code WordPress layout” space:
Elementor
Visual drag-and-drop editor used on millions of sites globally(TechRadar)
100+ widgets, templates, theme builder, WooCommerce support, popups, forms, etc.(TechRadar)
Recently added Elementor AI, which generates copy, layouts, images and custom code directly inside the editor(Elementor)
Divi
Theme + visual builder combo, also heavily drag-and-drop oriented(Elegant Themes)
Now ships Divi AI, which can create entire pages and even full sites from a text prompt, including templates, global styles and basic settings(Elegant Themes)
So Elementor and Divi are already halfway into the AI era. The difference is that their AI is embedded inside a drag-and-drop editor, while 10Web is positioning Vibe as AI-first, with the classic editor almost secondary.
3. What changes with Vibe: from “place blocks” to “describe outcomes”
The shift Vibe represents is mostly in workflow:
Drag-and-drop builders (Elementor, Divi)
You think in sections, columns, widgets
You manually control spacing, ordering, and responsive behaviour
AI (if present) helps with pieces—text, images, maybe a layout suggestion—but you are still the one assembling everything
Vibe coding in WordPress (10Web Vibe)
You think in goals: “I want a SaaS homepage with a hero, social proof, pricing grid, and FAQ”
AI proposes a full layout and underlying code, then refines it as you prompt
The output is a real WordPress site (including WooCommerce where relevant), not just a prototype living on another platform(10Web)
This is why 10Web talks about “a game-changing leap beyond drag-and-drop”: they’re saying your primary interface is language, not blocks.(10Web)
4. So… are Elementor and Divi “dead”?
Short answer: no.
In fact, Elementor AI and Divi AI show that both ecosystems already understand where things are heading:
Elementor AI can generate container layouts, copy, images, and custom code directly inside the Elementor editor. It’s trying to be an AI co-pilot layered onto its existing drag-and-drop workflow.(Elementor)
Divi AI can generate complete pages and sites from a prompt, pre-configuring templates, navigation, and styles, all still editable via the familiar Divi visual builder.(Elegant Themes)
So instead of a clear “AI vs drag-and-drop” battle, what we actually have is three overlapping approaches:
AI-first vibe coding inside WordPress (10Web Vibe)
AI-enhanced drag-and-drop (Elementor AI, Divi AI)
Classic drag-and-drop only (older workflows, or users who turn AI off)
The tools that risk becoming irrelevant are the ones that stay stuck in category 3.
5. Where Vibe wins – and where drag-and-drop still shines
Vibe (10Web) is strongest when…
You’re going from zero to first version fast
You want to generate small prototypes and full production sites from the same workflow
You prefer to iterate by prompting rather than moving every widget by hand
You’re OK with owning and maintaining the generated WordPress code long-term(10Web)
Elementor / Divi are strongest when…
You want pixel-level control over spacing, responsiveness and micro-interactions
A marketing or content team expects a familiar visual interface and doesn’t want to think about prompts
You’re extending an existing Elementor or Divi site, not starting from scratch
You like an ecosystem of add-ons, templates and community support that has matured over years(TechRadar)
In other words:
Vibe is fantastic for exploring and bootstrapping.
Elementor and Divi are fantastic for hands-on visual control and refinement.
And both now use AI—just from different angles.
6. How agencies and serious WordPress teams can combine them
From an agency perspective (like what we do at abZ Global), the smart workflow might look like this:
Use Vibe for WordPress to generate the first version
Prompt out a homepage, key inner pages, maybe a WooCommerce shop
Get a working, fully wired WordPress site in hours instead of weeks
Clean up the codebase
Standardize components
Fix accessibility and performance issues
Align with your own design system and dev conventions
Decide the editing layer per client
For “hands-off” clients, keep Vibe as the main AI editor + a light visual interface
For marketing-heavy teams, integrate Elementor or Divi (using their AI helpers) on specific areas where non-technical users will live day-to-day
Keep complex logic and integrations in code
Memberships, custom dashboards, advanced WooCommerce flows, headless frontends, etc.
Vibe can help scaffold them, but you still want real developers owning the architecture.(10Web)
The future isn’t “one tool to rule them all”—it’s AI everywhere, plus a choice of editing experience on top.
7. What this means if you’re a WordPress user today
If you’re a solo site owner or blogger
Already on Elementor or Divi and happy? You’re fine—just start exploring their AI features.
Starting from scratch? It’s worth trying Vibe to get an initial site fast, then deciding if you want more visual control with a classic builder.
If you’re a marketer
Think of Vibe as a way to get working drafts crazy fast.
Think of Elementor/Divi as the tools you’ll actually live in to tweak headlines, sections and campaigns on a weekly basis.
If you’re a developer or agency
Ignoring vibe coding is a mistake. It’s clearly where a big part of the WordPress ecosystem is headed.(10Web)
But so is ignoring the massive install base and ecosystem around Elementor and Divi.
Conclusion: not the end of Elementor and Divi – but the end of “drag-and-drop only”
Vibe for WordPress is not the death of drag-and-drop builders. It is a wake-up call:
Building WordPress sites by describing the vibe is now real, not science fiction.
Elementor and Divi are already evolving into AI-assisted design platforms, not just widget palettes.
The old “install a builder and drag some blocks” mindset is what’s actually dying.
If you’re planning your WordPress stack for the next few years, the better question isn’t:
“Is Elementor or Divi dead?”
It’s:
“What combination of Vibe, Elementor/Divi, and custom code gives my team the fastest iteration and the most control?”
That’s where agencies like abZ Global are heading:
AI-generated base, professional code on top, and the right visual editor for the people who’ll use it every day.