Webflow entered the vibe codding game (and what it means for WordPress, Elementor, Divi, and the future of visual builders)
1. From “no-code” to “vibe coding”
For years, visual builders like Webflow, Squarespace, Wix, Elementor, and Divi have been about drag-and-drop: pick a section, tweak some settings, maybe add some custom code if you’re advanced.
Now we’re entering a new layer on top of that: describe what you want in plain language and let AI build the structure for you.
That’s basically what “vibe coding” is: you tell the system the vibe (“a SaaS dashboard with dark mode, analytics cards, and a billing page”) and AI generates the layout and code behind it. 10Web describes it exactly this way for WordPress: you explain your goal and AI turns intent into implementation. (10Web)
The term itself got popular after Andrej Karpathy talked about using AI tools to “just vibe” your way through code using natural language instead of traditional programming. (Tom's Guide)
Now Webflow has officially stepped into that arena.
2. What Webflow App Gen actually is
On November 12, 2025, Webflow announced App Gen, an AI-powered app generation experience integrated directly into Webflow. (Webflow)
In short, App Gen lets you:
Turn prompts into production-grade web apps directly inside Webflow. (Webflow)
Reuse your existing design system – typography, colors, spacing, components – so the AI-generated UI actually looks like your brand instead of a random template. (SD Times)
Connect to Webflow CMS and generate list/detail views, filters, and data-driven interfaces that stay in sync with your content. (Webflow)
Create multi-step flows and more complex interfaces from prompts, not just static pages. (Medium)
Tech media is already calling this Webflow’s move into the vibe coding market: AI-powered code generation tightly integrated into their visual editor and hosting. (SD Times)
So instead of only dragging components, a designer or marketer can say:
“Generate an account dashboard with a usage chart, billing summary, and plan upgrade CTA that matches my existing site.”
…and get a working layout that already respects the site’s global styles. You still refine, tweak, and extend it — but the boilerplate is handled for you.
This is a big upgrade from “AI writes some random HTML” tools: it’s AI inside a mature visual system, not AI off on an island.
3. WordPress already has vibe coding: Vibe for WordPress
While Webflow just launched App Gen, WordPress already has a serious vibe coding player:
10Web’s Vibe for WordPress.
According to 10Web’s announcement, Vibe for WordPress is billed as the first AI-native vibe coding frontend builder fully integrated with the WordPress backend. (10Web)
Key ideas:
You describe what you want (e.g. “an agency homepage with hero, services, portfolio grid, and contact form”) in a prompt.
Vibe generates a fully functional WordPress site that you can refine visually and via chat. (Search Engine Journal)
It plugs directly into the WordPress ecosystem instead of replacing it – you still benefit from themes, plugins, and hosting flexibility. (10Web)
Because WordPress is open-source, it’s not surprising that vibe coding experiments started there early. Anyone can build a plugin that layers AI on top of Gutenberg or replaces drag-and-drop editing with conversational creation.
So we now have:
Vibe for WordPress in the open-source world.
Webflow App Gen in a fully hosted, design-driven ecosystem.
Both are trying to solve the same problem: “Let me describe the outcome, you build the skeleton.”
4. Will other CMSs follow?
Short answer: yes — and they already are, just with different branding.
Wix has AI site generators and content tools that already build full sites from prompts, with strong focus on small businesses and quick launches. (TechRadar)
Squarespace has leaned more into AI-assisted content and layout suggestions, plus their Fluid Engine for visual editing. Full “vibe coding” in the Webflow/10Web sense isn’t there yet, but the direction is clear. (The Brihaspati Infotech)
Shopify has AI for product descriptions and theme customization, and you can imagine a “vibe coding for storefronts” experience coming sooner rather than later.
Once a big brand like Webflow launches App Gen and WordPress has Vibe, it’s almost guaranteed we’ll see:
“Prompt-to-page” tools in every major builder.
Deeper AI integration into component libraries and design systems.
AI that not only builds pages but also suggests flows, funnels, and experiments.
In other words, Webflow isn’t starting the vibe coding trend — it’s legitimizing it at the high-end visual builder level.
5. Can WordPress finally compete with top-tier visual UI builders?
Now to the spicy part of your question:
“Will this finally see WordPress competing in the UI builders – Elementor and Divi have done a decent job but they are not near to Squarespace’s, Wix or Webflow’s editors.”
Historically:
Elementor has given WordPress a strong visual editor with millions of active installs and a robust widget ecosystem. (TechRadar)
Divi also offers a visual builder but often feels heavier and a bit less modern compared to Webflow’s canvas-based UI. (Divi Cake)
Squarespace, Wix, and Webflow focused from day one on polished, integrated editors where design, hosting, and content live in one place. (The Brihaspati Infotech)
WordPress has always been:
insanely powerful and flexible
but fragmented across themes + plugins + hosting + builders
Vibe for WordPress changes the entry point, not the underlying reality:
It makes initial creation much easier: generate a whole site from a prompt instead of assembling blocks manually. (10Web)
It gives non-technical users a way to “talk” their way into a layout, which narrows the gap in user experience at the beginning of a project.
But:
The long-term UX still depends on how well the vibe-generated site is structured, what plugins are installed, and how cleanly everything is configured.
You can still end up with plugin bloat, performance issues, or messy backend experiences if the stack isn’t curated.
So will vibe coding make WordPress finally “as nice as Webflow/Squarespace/Wix” for editor experience?
For the first 1–3 days of building a site: it could feel surprisingly close.
For long-term content management and scaling: the hosted builders still win on consistency and guardrails.
That said, if vibe coding becomes standard, WordPress might skip a generation: instead of trying to fully copy Webflow’s UI, it can lean into:
AI-generated structure
Gutenberg improvements
Curated setups like Vibe + specific hosting + limited plugin stacks
…and deliver an experience that’s “good enough” visually while far more flexible under the hood.
6. Where this leaves agencies, developers, and power users
For agencies like abZ Global, which work across Webflow, WordPress, Squarespace, and Shopify, vibe coding doesn’t replace the job — it changes the job:
Less time spent on boilerplate layouts and repetitive CMS patterns.
More time spent on:
Designing systems (design tokens, components, content models).
Connecting to APIs, CRMs, and complex logic.
Performance, accessibility, and long-term maintainability.
With Webflow App Gen:
We can start from an AI-generated app that already knows the brand system and CMS. (Webflow)
Then refine interactions, integrate external services, and harden it for production.
With Vibe for WordPress:
We can quickly spin up concepts, landing pages, and MVPs from prompts. (10Web)
Then step in as developers to optimize performance, tune the theme, and clean up structure.
In other words:
Vibe coding is great at “getting something on the canvas”.
Great web teams are still needed to decide what should exist and why.
7. So… what should you choose right now?
If you’re a business owner or marketer:
Choose Webflow + App Gen if you want:
Design-driven sites or apps that look premium by default.
A unified stack (hosting, CMS, editor, AI) with fewer moving parts.
Choose WordPress + Vibe if you:
Need deep integration with plugins, WooCommerce, or custom backend logic.
Are okay trading some editor polish for extreme flexibility.
If you’re a developer or agency:
Start thinking of vibe coding tools as powerful scaffolding, not a threat.
Build reusable systems (components, styles, CMS schemas) that AI can plug into.
Offer clients strategy, integration, and optimization — the parts AI won’t magically solve.
Webflow entering the “vibe codding” game with App Gen confirms one thing:
The future of web creation is not drag-and-drop vs code.
It’s prompt → generated structure → human refinement
….across every serious CMS and builder.
And WordPress, thanks to Vibe and its open-source ecosystem, is now very much in that race.