In Which Countries Is Shopify Most Popular In? (2026 Snapshot)
Shopify is used globally, but its “center of gravity” is easy to spot: it’s strongest in large, ecommerce-mature markets, and especially in English-speaking countries—with a few notable surprises (like India ranking very high by store count).
Also, “most popular” can mean different things, so I’ll break it down into two practical lenses:
Where Shopify has the most live stores (volume)
Where Shopify Plus is most common (enterprise adoption)
1) Countries with the most Shopify stores (by live store count)
As of early January 2026, StoreLeads estimates there are ~2,846,464 live Shopify stores globally.
Here are the top countries by store count:
| Rank | Country | Shopify stores |
|---|---|---|
| 1 | United States | 1,073,944 |
| 2 | United Kingdom | 215,198 |
| 3 | India | 160,951 |
| 4 | Canada | 140,600 |
| 5 | Australia | 129,094 |
| 6 | France | 98,929 |
| 7 | Germany | 95,715 |
| 8 | Netherlands | 63,235 |
| 9 | Italy | 54,056 |
| 10 | Spain | 50,134 |
A few quick “share” signals from the same dataset:
United States: ~37.7% of Shopify stores
United Kingdom: ~7.6%
India: ~5.7%
Canada: ~4.9%
What this tells you
The US is the clear #1 by a wide margin.
The “core Shopify cluster” is US + UK + Canada + Australia.
Western Europe (France, Germany, Netherlands, Italy, Spain) is a major second cluster.
2) Countries where Shopify Plus is most popular (enterprise adoption)
| Rank | Country | Shopify Plus stores |
|---|---|---|
| 1 | United States | 25,196 |
| 2 | United Kingdom | 5,751 |
| 3 | Germany | 4,457 |
| 4 | Canada | 3,691 |
| 5 | France | 3,519 |
| 6 | Australia | 3,308 |
| 7 | Netherlands | 2,289 |
| 8 | Czech Republic | 1,426 |
| 9 | Denmark | 1,402 |
| 10 | Italy | 1,126 |
For “serious” ecommerce brands, Shopify Plus is a useful proxy for higher-volume merchants.
StoreLeads’ Plus report (updated early January 2026) estimates:
66,948 Shopify Plus domains
about 44,632 distinct Shopify Plus merchants
Top countries for Shopify Plus stores:
RankCountryShopify Plus stores1United States25,1962United Kingdom5,7513Germany4,4574Canada3,6915France3,5196Australia3,3087Netherlands2,2898Czech Republic1,4269Denmark1,40210Italy1,126
An important nuance: the UK is more likely than average to use Shopify Plus compared to overall Shopify distribution.
Why Shopify is strongest in these countries
Big ecommerce markets + strong SMB ecosystems
The US/UK/CA/AU are massive ecommerce markets with huge numbers of small and mid-sized brands—Shopify’s historical sweet spot.
English-first ecosystem (themes, apps, agencies)
Shopify’s education, partner ecosystem, and “how-to” content is strongest in English, which creates a flywheel in English-speaking markets.
Logistics + payments maturity
The countries where shipping, returns, card usage, and local payment rails are easiest tend to support faster merchant growth and better conversion—so platforms like Shopify scale faster.
Europe is a real growth engine
Recent earnings coverage has pointed to strong European merchant activity as a driver for Shopify performance—consistent with the growing store footprint across major EU markets.
What this means if you build Shopify stores for clients
Targeting the biggest demand markets (US/UK/CA/AU)
Offer packages around conversion, speed, theme customization, and retention
Expect requests for subscriptions, bundles, upsells, and email/SMS flows
Plus opportunities are strongest in US/UK/DE/CA/FR/AU
Targeting Europe
Plan for multi-language, VAT/tax clarity, and region-specific shipping rules
Shopify adoption is broad, but implementation details matter more
Final takeaway
If “most popular” means most stores, Shopify is led by:
United States, United Kingdom, India, Canada, Australia, followed by France and Germany.
If “most popular” means enterprise adoption (Shopify Plus), the leaders are:
United States, United Kingdom, Germany, Canada, France, Australia.