What New Features Landed in Squarespace in 2025? (Business-Owner Edition)
Squarespace shipped a lot in 2025, but most updates fall into a few big buckets: AI-assisted site building, better mobile control, more “pro” design tools, and faster ways to get paid.
If you’re a business owner, the important question isn’t “what’s new?” — it’s what can you use right now to launch faster, look more premium, and convert better.
Below is the 2025 roundup in plain English, with practical takeaways.
1) The big 2025 shift: AI is now part of the Squarespace workflow
Blueprint AI got a major expansion
In 2025, Squarespace doubled down on Blueprint AI as the fastest way to start a site that doesn’t look completely generic. You describe your business, and Squarespace generates a starting design with curated sections, layouts, and content ideas.
Business takeaway:
This gets you to a decent first draft faster, but it doesn’t magically create a high-converting website. Structure, messaging, and mobile decisions still matter.
Squarespace GPT: starting a site via conversation
Squarespace also introduced a guided flow that lets you start a website through a conversational interface, which then hands off into the regular editor.
Business takeaway:
This is great if you hate blank pages. It helps with momentum, but it still needs a human pass to:
clarify what you actually sell
add real proof and credibility
place CTAs intentionally
clean up mobile layouts
Beacon AI and AI-era optimization
Squarespace introduced Beacon AI as a kind of AI “business assistant” and started talking more openly about optimizing sites not just for traditional search, but for AI-driven discovery as well.
Business takeaway:
Think of these tools as diagnostics and accelerators. They can point out problems, but they don’t replace good structure, speed, and conversion-focused design.
2) Mobile control got much better (this is where most sites leak money)
Hide blocks on mobile
One of the most practical updates: you can now hide specific blocks on mobile without custom code.
Business takeaway:
This lets you shorten mobile pages dramatically. Mobile visitors don’t want long explanations — they want clarity, proof, and an easy way to contact you.
More independent mobile layout control
Squarespace also improved mobile-specific layout controls, making it easier to design mobile as its own experience instead of a compressed desktop version.
Business takeaway:
Mobile isn’t just a smaller screen. Reordering sections and simplifying content often makes a bigger difference than redesigning the entire site.
3) More “finish layer” design tools for premium-looking sites
Block animations and transforms
Squarespace added more advanced animation and transform options, aimed at designers and power users.
Business takeaway:
Used sparingly, motion can make a site feel premium. Overused, it makes a site feel busy and template-like. One or two subtle moments are enough.
Custom font uploads
Uploading your own brand fonts became easier and more official, without relying on hacks or custom CSS.
Business takeaway:
Typography plays a huge role in how professional a site feels. Matching your website to the rest of your brand assets is now much simpler.
More flexible layout building
New layout and shape tools made it easier to create modern sections that don’t look like standard template blocks.
Business takeaway:
This is especially useful for service pages, landing pages, and hero sections that need to stand out.
4) Getting paid became faster and more flexible
Pay Links
Pay Links allow you to accept payments through simple shareable links, without setting up a full online store.
Business takeaway:
Perfect for service businesses:
deposits
one-off services
retainers
quick payments after a call
Faster payouts
Squarespace improved payout options in 2025, focusing more on cash-flow speed.
Business takeaway:
If you rely on steady incoming payments, this makes operations smoother and less stressful.
Business tools beyond the website
Squarespace continued expanding into broader business features, positioning itself as more than just a website builder.
Business takeaway:
The platform is clearly moving toward “website + operations,” not just design.
What to do with these updates (simple checklist)
If you want a practical way to act on these changes:
Use AI tools to get a first draft fast, but plan time for real structure and messaging.
Fix mobile layouts first, not last.
Make typography intentional and consistent.
Use animations sparingly for polish, not distraction.
Add Pay Links if you sell services.
Treat AI optimization tools as guidance, not autopilot.
Where a Squarespace developer still matters
Even with all the 2025 updates, most business owners still struggle with the same things:
the site looks good but doesn’t convert
mobile feels long or messy
SEO basics exist, but structure is weak
tracking and analytics are missing or incorrect
custom sections, speed improvements, or integrations are needed