Top Big Brands That Use Squarespace
This article profiles major brands using Squarespace, organized by use case (Celebrity/Luxury, Viral Business, Non-Profit, and Enterprise).
When you think of "big brands," you might imagine custom-coded websites costing hundreds of thousands of dollars. However, many household names, viral successes, and celebrity ventures rely on Squarespace’s all-in-one platform to power their online presence.
From Hollywood superstars to major tech companies, here are the top big brands currently using Squarespace, and what makes their sites stand out.
1. Arch Motorcycle (Keanu Reeves)
Industry: Luxury Automotive / Bespoke Manufacturing
Why it works: Visual Storytelling
Co-founded by Keanu Reeves and Gard Hollinger, Arch Motorcycle creates high-end, custom American motorcycles. Their website is a masterclass in visual storytelling, crucial for selling a luxury product where aesthetics are everything.
Key Features: The site uses the Brine family of templates to feature full-width, high-resolution imagery and immersive video backgrounds. It leans heavily on "show, don't tell," allowing the mechanical art of the bikes to speak for itself.
Takeaway: Squarespace isn't just for small portfolios; it can handle the sleek, high-end presentation required by luxury brands.
2. Jones Bar-B-Q
Industry: Food & Beverage / Ecommerce
Why it works: Scalability & Branding
Jones Bar-B-Q is perhaps one of Squarespace’s most famous success stories. After being featured on Queer Eye, the Jones sisters needed a website that could handle a massive influx of traffic and orders for their famous BBQ sauce. Squarespace partnered with them to build a site that could scale instantly.
Key Features: The site features a clean, vibrant e-commerce integration that allows them to sell thousands of bottles of sauce directly to consumers. It combines a simple shop interface with a strong "Our Roots" storytelling section.
Takeaway: This site proves Squarespace’s reliability. When a business goes viral, the platform’s hosting can handle the spike in traffic without crashing.
3. The Skatepark Project (Founded by Tony Hawk)
Industry: Non-Profit
Why it works: Information Architecture & Donations
Formerly the Tony Hawk Foundation, The Skatepark Project uses Squarespace to further its mission of building safe, inclusive skateparks in underserved communities.
Key Features: The site excels at organizing a large amount of information—grants, resources, and advocacy tools—into a clean, navigable structure. It also seamlessly integrates donation blocks, allowing supporters to contribute directly through the site.
Takeaway: For non-profits, Squarespace offers professional credibility and easy-to-manage donation tools without the need for an expensive custom build.
4. HBO Documentary Films
Industry: Entertainment / Media
Why it works: Minimalist Showcase
Major media conglomerates often use Squarespace for specific verticals or microsites because it allows them to launch professional-looking pages quickly without bogging down their internal engineering teams. HBO has used Squarespace (specifically the Montauk template) for its Documentary Films division.
Key Features: The design is often stark and minimalist, using a grid layout to let the film posters and trailers take center stage without distraction.
Takeaway: Big corporations often use Squarespace for "microsites"—specific projects that need to look great and launch fast.
5. Lyft Business
Industry: Tech / B2B Services
Why it works: Lead Generation
While Lyft’s main app operates on complex custom infrastructure, their B2B arm, Lyft Business, has utilized Squarespace to market to corporate partners.
Key Features: This site is designed for conversion. It uses the Marquee template’s long-scrolling capabilities to present case studies, value propositions, and clear "Contact Us" calls to action (CTAs).
Takeaway: Even tech giants use Squarespace for marketing pages because it allows their marketing teams to update content easily without waiting for developers.
6. Winona Ryder (Welcome to Winona)
Industry: Photography / Personal Project
Why it works: Campaign Creativity
As part of a major Super Bowl campaign, actress Winona Ryder launched a site featuring her photography of her hometown, Winona, Minnesota.
Key Features: The site served as a beautiful, photo-heavy portfolio. It demonstrated how the platform’s "drag-and-drop" interface allows for creative layouts that feel personal and unique, rather than rigid and corporate.
Takeaway: Squarespace is a go-to for high-profile creative campaigns that need to blend personality with functionality.
Summary: Why Do They Choose Squarespace?
These brands have the budget for custom development, yet they choose Squarespace for three main reasons:
Reliability: The platform handles viral traffic spikes (like Jones Bar-B-Q) without downtime.
Design Aesthetics: Luxury brands (like Arch Motorcycle) can achieve a "high-end" look without custom coding.
Ease of Use: Marketing teams (like at Lyft or HBO) can manage content directly, bypassing complex corporate IT queues.